Fotition turns your photos into money and awareness for the causes you care about. Every time you take and post a photo to the social network, Fotition donates to the chosen cause.
+iOS Redesign +Information Architecture +Interaction Design +Concept Development
Fotition was at a stage where they were seeing a huge increase in Daily Active Users. In order to promote donations and content creation they needed to simplify the UX.
We redesigned the iOS app from the ground up — from user profiles to landing screen content.
See the progress of a campaign. At a glance.
We wanted to let users easily search and find new campaigns. Each campaign contains information about how much it has raised and how long until it ends. In addition, we created all new themes to better categorize campaigns for increased discoverability.
Who knew content creation could be this effortless.
When redesigning the camera we made sure to focus on simplifying the capture and edit experience. Now, adding campaign overlays and fun filters is easier than ever.
Just swipe to learn more about your favorite charities.
Partnering directly with charity organizations has its perks. Instead of using text to help users understand a new charity, we redesigned the campaign pages to showcase beautiful artwork and videos.